With more than 2.9 billion and 1.9 billion monthly active users and daily active users, respectively, Facebook is currently the most popular social media platform in the world. In fact, about 60% of the global social media networking population is currently active on Facebook. This makes Facebook a particularly attractive platform for online marketers and advertisers. Moreover, according to Hubspot, Facebook advertising offers the highest return on investment (ROI) compared to all other paid advertising channels. For instance, in Q4, 2020, Facebook advertising generated an average of $10 per user. However, to achieve your marketing goals on Facebook, you have to optimize your marketing campaigns. To this end, you have to leverage Facebook marketing tools. Here are six must-have Facebook marketing tools.

Buffer

Offering a wide range of features for publishing and analyzing posts, Buffer is one of the most popular tools among Facebook marketers. On the publishing front, Buffer allows you to plan and schedule marketing campaigns with a focus on collaboration. Specifically, the tool comes in built-in features that allow you to refine and approve draft posts from your team. Moreover, Buffer’s browser extension makes it easier to discover, save, and distribute relevant content to share with your Facebook followers. On the analytics front, Buffer allows you to trace the performance of your posts using various metrics including likes, mention, and post reach. Importantly, you can use these metrics to refine your Facebook campaigns.

Qwaya

This feature-rich tool makes it easier to manage Facebook ads. Its many features include a built-in ad scheduler that you can use to schedule your Facebook marketing campaigns to run at specific times of the day. Moreover, the tool also allows you to set custom performance-based ad campaign rules, allowing you to pause and run ads at the right time in order to get the most out of your marketing dollars. Additionally, to increase your return on investment (ROI), this tool can help you rotate ad variation automatically. Qwaya also offers a variety of tools for collaboration and customization. With these additional tools, you can share marketing assets with other team members, use templates to create effective ads, build URLs. Other notable features include the split testing feature (for both audiences and creatives), and the campaign organizer. The former allows you to select the perfect ad while the latter makes it easier to organize marketing campaigns into folders.

Post Planner

At times, finding the right content to post on your Facebook pages can be difficult. This is where Post Planner comes in handy. As the name implies, this tool makes it easier to find the right content to post on your Facebook pages. While Post Planner shows you the trending content that is most likely to resonate with your target audience, you can use it to search for any topic, blog, hashtag, or social media account. Besides content that’s likely to appeal to your followers, Post Planner also displays content that’s generating the highest engagement in terms of clicks, comments, likes, and shares. Post Planner also comes with a custom publishing calendar that you can use to automate your content posting process. Moreover, you can use the tool analytics feature to measure the performance of your posts and optimize them accordingly. Post Planner also comes with built-in tools for collaboration.

Facebook Business Suite

On June 30, 2021, Facebook replaced Facebook Analytics with Facebook Business Suite. This switch allows users with connected accounts across Facebook and Instagram to manage their accounts from one place. Therefore, all Facebook business tools now reside inside Business Suite, making it the right tool to manage all of your Facebook advertising and marketing activities. For instance, you can use the Insights section of Facebook Business Suite to track and monitor the performance of your organic and paid campaigns on your Facebook and Instagram connected accounts. Some of the metrics you can monitor using this tool include:

• Engagement, including comments and likes
• Your followers’ demographic information
• Reach of your Facebook Page

SocialPilot

This easy-to-use Facebook tool helps you create, schedule, and publish optimized posts for multiple Facebook pages and groups from one location/dashboard. Therefore, it ensures your posts generate maximum engagement. The tool’s scheduling engine not only allows you to make announcements in good time, but also ensures consistent posting. Moreover, offers a Canva integration that you can use to add visuals, such as videos, GIFs, or images, to your posts, turning them to interactive stories. This is particularly important because interactive stories tend to generate more shares and last longer in the brain compared to image and text content. This tool can also help you, among other things, analyze your Facebook data in order to make data-driven decisions, identify your top followers, connect with influencers in your niche, track engagements, and establish brand awareness.

Shortstack

If you run regular drip campaigns on Facebook, this tool can help you simplify the process of creating and running your drip campaigns. Moreover, it makes it easier to embed your campaigns on your website and other channels, allowing you to generate more leads. Shortstack features an easy-to-user interface and dozens of themes, widgets, and templates. The tool allows users to build, among other things, landing pages, special offers, custom forms, interactive quizzes, and contests. The tool collects useful marketing insights and data in real-time including users’ contact details, device types, views, and traffic source. Additionally, it provides data that you can use to optimize your campaigns.

Conclusion

The six must-have Facebook marketing tools include Shortstack, SocialPilot, Facebook Business Suite, Post Planner, Qwaya, and Buffer.

SEO, online PR, affiliate marketing, social media, e-mail newsletter campaigns, PPC ad strategy, Google AdWords, web design, reputation management—these are all so many different components of what we currently call online marketing or digital marketing. Of course, not all online marketing strategies or endeavors need to include all these different elements to achieve success.

How much money and effort you’ll need to expand on these different channels—in other words, what should be the ideal marketing mix in terms of your overall online marketing strategy will primarily depend on factors such as the industry you’re in, your target audience, your offer, your long- and short-term objectives and the likes.

That said, there are certain key elements that all businesses should keep in mind when it comes to their online marketing practices. This is important in order to avoid many common mistakes and pitfalls (and this is easier said than done considering that the digital marketing space is a fast-evolving one and things tend to change quite rapidly, especially when compared to traditional marketing methods) and to ensure a decent ROI with regard to one’s digital marketing expenditures.

Importance of Organic SEO Traffic

Despite the growing presence of social media marketing and the already existent PPC ads, a large majority of verticals benefit the most from organic SEO traffic. Even a couple of years ago, this may have sounded all too obvious. However, with the popularity (and rising costs) of Facebook ads and, more recently, Pinterest promoted pins, many have noticed a tendency among online marketers to devote less effort to build a strong organic SEO presence.

And yet, market research and studies prove beyond doubt that organic, i.e., unpaid search traffic, yields much greater value compared to traffic generated through social or pay-per-click ads. And this is true for pretty much all businesses except maybe some small-time bloggers, local restaurants, etc., who either do not yet possess the means to invest in building organic traffic or whose business model does not depend too much on organic SEO.

By way of an example, let’s have a look at the e-commerce sites. According to a recent report by SEMrush, 80% of all traffic to an e-commerce site is generated through organic and direct searches. In comparison, PPC ads account for about 6.2% of the traffic, and social ads contribute no more than a meager 3%.

Website Design

Most SEO or digital marketing agencies of today will offer their services in a bundle or package. Typically, these services include market research, SEO services, web design, online reputation management, and more.

Now, when it comes to web design, it is not only about designing a website that will look good on the eye; provide easy navigation; etc., so that your visitors will be encouraged to spend more time on the site and explore more. Of course, these basics are important. However, things are getting more technical and complex by the day, and unless you stay up-to-date with the changing trends, only the basics will not do for you.

Again, to illustrate this by example, let’s take the matter of responsive design. We go back only 3-4 years, and the term meant that your website ought to be built in such a way that it can be easily accessed from smaller mobile and smartphone devices.

However, we’ve already come a long way from there. And these days, it is not simply about responsive design but ‘mobile optimization.’ And optimizing your content today means that you provide a seamless, hassle-free experience to the mobile users, and most importantly, all of that has to be fast enough. Why? Since a study shows that more than half of your potential visitors will leave your website if the latter takes more than 3 seconds to load its content!

And how do you ensure a fast enough load speed for your mobile site? By way of optimizing the images, by reducing redirects, by leveraging browser caching, by minifying codes, and so on. In addition, you’ll need to know what kind of pop-ups, overlays, or modals you can use safely and what to avoid (such as intrusive interstitial ads). And all of the above requires detailed technical know-how that can only be offered by experienced and competent professionals and specialists in the field.

Link Building

We talked about organic SEO earlier in the article. And by now, most of us should know that SEO involves many numbers elements such as on-page SEO, off-page SEO, social activity, domain age, domain name, link building, and others. However, which of these elements is the most important? Again, we come to know from a recent report (prepared by analyzing a comprehensive database of more than 300 top-ranked websites distributed across various verticals) that high-quality inbound links factored as much as 43% in search engines assigning them top ranks on their search pages.

This is since altered search engine algorithms of today view links from authoritative and high-quality sites (those that link back to your websites) as indicators of credibility. Those links serve as votes of confidence to your website, so to speak. Of course, it is a no-brainer that you have to create quality and overall great content to receive those links in the first place. Even so, one needs to stay cautious vis-à-vis link building (even with a great site on offer). Owing to the presence of spammers and those that employ ‘black hat SEO techniques, your link-building efforts (especially in regard to outbound links) can go awry in no time.

In Conclusion

The above are just a few examples of the complex nature of online marketing today and how esoteric many of its elements have already become by now. And one reason to emphasize this fact is that despite everything that is clearly written on the wall, many HVAC businesses (including some big corporations) still assign marketing managers (with years of expertise in traditional marketing methods) to handle all or part of their HVAC web marketing efforts.

However, it is high time to realize that internet or digital marketing is a process almost entirely separated from traditional marketing and that the former involves a very different set of knowledge, skills, and expertise. As such, it is paramount for businesses of today that they hire specialized professionals if they want to receive handsome rewards from their online marketing ventures0

Marketing and design is the process of creating a plan and developing a product or service with the intent to sell it. It is one of the most important aspects of creating a sustainable business model.

A person can perform marketing by using traditional media, social media, or other forms of marketing that they think will be effective for their particular target audience. A person may also do some research on what might be effective for them to use. When someone performs design they are creating a product with the intent to sell it. It is one of the most important aspects of creating a sustainable business model.